There are over 2,500* independent bookstores in the United States. While that’s certainly less than it was 25 years ago (4,000) shops are on the rise.

Readers are also on the rise, but the competition is fierce**.

Independent booksellers are looking for content and exposure. You can help and the relationship can be a win-win.

You can make more money marketing and selling your book in a brick and motor shop verses Kindle Unlimited. ***

Are you an indie author who wants to get your book into independent bookstores? While it can be a challenge to compete with traditionally published authors for shelf space, there are steps you can take to increase your chances of success. Here are some tips for selling your books in independent bookstores:

1. Research bookstores in your area

Before you approach any bookstores, do your research. Look for independent bookstores in your area that specialize in your genre or topic. Visit the stores and get a feel for their atmosphere and the types of books they carry. This will help you tailor your pitch to each individual store.

2. Have a professional-looking book

It may seem obvious, but it’s worth mentioning: make sure your book looks professional. Have it professionally edited and designed, with an eye-catching cover. A well-designed book will stand out on the shelf and increase your chances of getting noticed by booksellers.

3. Have a pitch prepared

When you approach a bookstore, be prepared to pitch your book. Have a brief summary of your book and why it would be a good fit for that particular bookstore. Be respectful of the bookseller’s time and don’t be pushy. Remember, you’re competing with hundreds of other authors for shelf space.

4. Offer to do a reading or signing

One way to get your foot in the door is to offer to do a reading or signing at the bookstore. This can be a great way to connect with readers and get exposure for your book. Be sure to promote the event on your social media channels and bring your own audience.

5. Be willing to work on consignment

Most independent bookstores work on consignment, meaning they only pay for the books they sell. Be willing to work with bookstores on consignment terms, and be prepared to follow up regularly to check on your book’s status.

6. Offer marketing support

Independent bookstores often have limited marketing budgets, so offer to help promote your book in any way you can. This could include social media promotion, author interviews, or providing book club discussion questions.

Selling your books in independent bookstores requires persistence, professionalism, and a willingness to work with booksellers. By following these tips and building relationships with bookstores in your area, you can increase your chances of getting your book into the hands of readers. Good luck!

*According to the American Booksellers Association (ABA), there were approximately 4,000 independent bookstores in the United States in 1995. However, by 2011, the number of independent bookstores had declined to about 1,900 due to increased competition from online retailers and large chain bookstores.

In recent years, there has been a resurgence of independent bookstores, and the number of independent bookstores has increased again. As of 2021, the ABA reported that there were approximately 2,500 independent bookstores in the United States, representing a significant increase from the low point in 2011.

**According to a survey conducted by the Pew Research Center in 2018, 74% of American adults reported having read a book in the past 12 months. Additionally, a survey conducted by Statista in 2021 found that 27% of Americans purchased one to five books in the past year, while 17% purchased six to ten books, and 11% purchased more than ten books.

***A study conducted by Jellybooks, a reader analytics company, in 2017 analyzed reading data from e-books and found that the average completion rate for books was 50%. This means that on average, readers who started an e-book finished only about half of the book.

Additional sells avenues include:

1. Used bookstores – Used bookstores may be interested in purchasing copies of your book to sell in their store. You can go wide through Draft2Digital
2. Book festivals and events – Many book festivals and events offer opportunities for authors to sell and promote their books.
3. Direct sales – Selling your books directly to readers at speaking engagements, book signings, and other events can be a great way to build a following and sell books.